Industry InsightsFebruary 3, 2026
Why 9 in 10 Consumers Don't Trust Food Labels (And What Farmers Can Do About It)
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Try free for 14 days
If buyers can't verify it, they won't pay for it.
Trazo turns your farming practices into verified proof — so you can sell your products for what they're worth.
Try free for 14 days · Plans from $69/month · Cancel anytime
The Problem
Why farms lose premium positioning
Without documented proof, even the best farms get commodity prices. Premium buyers won't pay more for claims they can't verify.
Trust Gap
Only 20% of consumers believe sustainability claims
Trust is broken. Your buyers need documented proof, not marketing promises. Without verification, your practices are just words on a label.
Documentation
No documentation means no premium positioning
Premium retailers, co-ops, and brands want documented farming practices before they pay more for your products. If you don't have it, you'll be price competing with farms that do.
Industry analysis — documented practices increasingly required by premium buyers
Broken Incentives
Carbon-first platforms punish transparency
There are other tools that penalize you for recording more events — the more data you record, the worse your carbon score will be. Trazo flips this on its head: the more events you record, the higher your transparency score will be; the more trust you will earn.
Trazo analysis of carbon-first scoring incentive structures
The Trazo Formula
From documentation to premium positioning
More Events Logged
Document everything
Higher Transparency Score
0-100, A+ to D grade
More Consumer Trust
Documented proof via QR
Premium Positioning
Stand out to premium buyers
Transparency score based on farmer-reported documentation completeness. Read our full methodology.
How It Works
From sign-up to consumer trust
in three steps
STEP 1
Sign Up & Add Your Farm
Create your account in minutes. Add your farm, parcels, and start your first production. No technical setup required.
STEP 2
Document Your Practices
Log every farming event in under 2 minutes with voice recording, photo capture, or simple forms.
STEP 3
Share QR Codes & Earn Trust
Finish your harvest and the QR code auto-generates. When consumers scan, they see your transparency score, farming timeline, and documented practices. Nothing goes live until you're ready.
Why Trazo
Simple enough for the field. Strong enough for the buyer.
Trazo turns every farming practice into a transparency-scored digital record — so consumers trust your product and you can command the prices it deserves.
<2 min
Per Event Logged
7
Event Types Tracked
Production
Blockchain Recorded
EPA/USDA
Sourced Calculations
Platform
Everything you need to build
consumer trust
Prove what you grow — in under 2 minutes
Smart forms and Voice recording and photo capture let you document most of your farming activities quickly (even in poor connectivity). We provide a list of Seven event types to cover everything from planting to harvest.
Consumer Experience
What consumers see when
they scan your QR code
Every product gets a public transparency profile. Consumers see your score, your farming journey, and verified event documentation.
Transparency Score
Product ratings, farm badges, and transparency scores at a glance
Production Journey
Detailed farming events, field notes, and tamper-proof data logs (blockchain optional)
Blockchain Recorded
Tamper-proof records (add-on)
Transparency Score
0-100 rating system
Full Timeline
Seed to harvest
QR Code Access
Scan to discover
Built for the Field
Built for farmers, not tech companies
Works On All Devices
Trazo can be used on any device with a web browser whether it's a phone, tablet, or computer; we've designed our system to allow for simple interfaces which are functional even in areas of limited internet access.
No Training Required
Our voice recording technology and smart form capabilities will allow your team to document their daily practices immediately without requiring training. The system is simple enough to use by anyone in the field while still providing the detail needed for verification.
Data From Government Sources
All emissions calculations using Trazo utilize government-sourced emission factors from both EPA (40 CFR Part 98) and USDA. Therefore, all of your documentation is audit-ready from the first day.
Cancellation Is Available At Any Time
We have no contract or lock-in requirements. We offer a 14-day free trial. Upgrade to paid at any time after the trial ends and your data remains yours regardless of your status with us.
Stop competing on price.
Start documenting your farm in under 15 minutes. 14-day free trial. Cancel anytime.
Resources & Insights
Learn How Transparency Builds
Buyer Confidence
TechnologyFebruary 10, 2026
The Perverse Incentive Problem: Why Carbon-First Platforms Penalize Honest Farmers
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TechnologyFebruary 17, 2026
Blockchain Verification in Agriculture: A Simple Explanation for Farmers
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TransparencyFebruary 24, 2026
How QR Codes Are Changing Farm-to-Consumer Trust
Read More
Questions & Answers